Works with RDA Director and staff to develop strategies for
conveying the RDA’s vision and development goals to the community. Works to
implement these strategies through a broad range of marketing tools and
initiatives. Plans, prepares, and
disseminates information to the public relating to RDA development strategies,
projects, programs, and current events. At the direction of RDA management,
applies knowledge about the RDA, the City, and community in order to respond to
media inquiries, and public comments. May act as the public relations
representative for the RDA in matters involving the news/communications media.
Prepares and issues RDA news releases, statements, and announcements. Researches
current RDA methods of messaging, branding, marketing, public education, and
improving public perception of RDA; analyzes communications effectiveness; as
needed, develops alternative communications and marketing methods; presents
recommendations and/or information to RDA management, and responds as directed. Works with contracted graphic designer to
develop new and update existing website pages, printed materials such as
educational and informational brochures, annual reports, loan program
materials, signage, key project flyers, and other materials, including writing
and gathering copy for review with RDA management. Assists and guides RDA staff
with development of communication content and branding features; advises
staff and management on best practices used in marketing, and education
strategy for branding the RDA and RDA project areas to educate developers and
the general public, generate developer and community interest, and attract
private investment. Acts as project manager for all RDA publications, signage,
and marketing materials. Manages other
special projects including: neighborhood branding, image enhancement, and
marketing approaches for RDA held properties. Crafts talking points, presentations, and
other materials for executive staff as needed and gives educational
presentations to select groups to educate them about RDA activities. Serves as web and social media manager for
the organization.
Ensures
consistency in the use of the RDA logo, other graphic features of branding, and
communications issued to the public. Ensures
that approved Logo and RDA Acknowledgement Guide requirements are included in
every development agreement, contract, lease, and other documents that involve
RDA participation or contribution. Monitors compliance with all such
agreements. As assigned by RDA management, attends meetings with other city
departments, businesses, the City Council, and other groups, to coordinate
messaging as it relates to RDA participation and communications. Coordinates the photographic documentation of
current and new projects through staff or contracted photography services. Composes
and types letters, memoranda, reports and forms with or without review. Provides back-up support for RDA staff as
directed by RDA management. Handles organization and logistics for all
RDA-sponsored events, including open houses, project site tours, out-of-town
site visits, and public meetings. Performs
other related duties as assigned.
Qualifications:
·
Graduation
from accredited college or university with a bachelor’s degree in Marketing,
Public Relations, Business Administration or
related field plus two to
three years increasingly responsible related work experience.
·
Ability
to devise, implement, and administer a long-term communications and marketing
strategy to achieve desired objectives.
·
Ability
to operate including personal computer, including advanced knowledge of
Microsoft Windows, Word, PowerPoint, and Excel. Proficiency with web design
software and publishing software such as Adobe Indesign.
·
Highly
effective verbal and written communication skills. Strong interpersonal and
customer relation skills with the ability to work with the public on a daily
basis.
·
Must
be comfortable speaking with reporters on and off camera, and making
presentations to elected officials and the public without guidance or
supervision.
·
Advanced
computer design skills, demonstrated ability to create attractive written and
graphic materials for publication.
·
Ability
to exercise independent judgment and discretion in handling confidential
information.
·
Must
possess or be able to quickly acquire a thorough understanding of the operations,
projects, and programs of the RDA. Must be able to clearly communicate that
understanding verbally and in writing.
·
Excellent
organizational and logistical skills. Must demonstrate initiative and
resourcefulness. Ability to work independently with minimal supervision.
·
Detail
oriented with a high degree of accuracy.
·
Possession
of a valid driver’s license or Utah
driving privilege card, or ability to obtain within 30 days of hire.
DESIRED QUALIFICATIONS:
·
Master’s degree in Business
Administration, Marketing, Communications, Planning, or related field.
Apply:
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